A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption

Abstract Social commerce (s-commerce) has gained prominence with advances in social media and networking technologies over the last decade. Prior research employed diverse theoretical perspectives to understand explain consumer behavior within s-commerce but also produced inconsistent results. This study integrates different including trust, support, presence. The portrays an integrated model involving factors that impact behavioral intention use of consumers whilst synthesizing prior empirical findings. A meta-analytic structural equation modeling (MASEM) method was used synthesize 189 findings reported 68 studies analyze model. Our show trust informational support have positive effects on while emotional behavior. Furthermore, our highlight influences mediates effect implications for practice are discussed detail.